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Mobile App for Case Knife Master Retailer

Mobile App for Case Knife Master Retailer

Project Details:
Mobile App for Case Knife Master Retailer
With this native shopping app for iPhone, iPad and Android smartphones and tablets, customers are able to search, browse and buy from a large catalog of case knives and accessories.

Technologies Used:
PHP, MySQL, Javascript, J2ME, Objective C

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  • Located in Walled Lake, MI, xxCutlery is a division of BrassWorld Inc.
  • Since 1979, the company has been providing consumers with a large catalog of pocketknives and accessories.
  • Client recognized consumers shifting to their mobile devices for purchases and decided to take immediate steps provide their customers with the best possible shopping experience on smartphones and tablets.
  • Develop a mobile app for the iPhone, iPad and Android devices that will have no learning curve for consumers to browse, search, and make purchases
  • Provide the facility to send coupons, offers, and product news directly to the smartphones and tablets
  • Help to continue to connect customers with the xxCutlery brand
  • Create a faster checkout process to increase conversion
  • Track app usage and statistics
  • Integrate with existing IT infrastructure to reduce any out of expenses and development time
  • Extended the clients current branding to the native iPhone, iPad and Android apps that provided customers with a fun, fast, convenient and secure way to shop.
  • The native apps were filled with a thorough list of features with ability to:
    • Easily page through the full catalog of items, photos, reviews and product details.
    • Search and narrow results with helpful refine and sort tools.
    • Buy items now or save your favorite products for a later purchase
    • Utilize social media in the mobile apps to allow customers to discuss the products and share favorite items via Facebook, twitter and email
    • Experience a one click checkout process to save time when placing future purchases
  • Enabled the native push notifications feature of the iPhone, iPad and Android smartphone and tablets to help improve conversion rate by sending customers special offers, coupons and product updates
  • Provided the ability to manage app preferences and account settings
  • Integrated the finished native mobile apps with the client’s current ecommerce backend for payment processing and order management and fulfillment
  • Integrated Flurry and Google Analytics to allow Client to track app usage, find out what attracts customers and improve user experience

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