Project Details:
Social Media Management
Client recognized that businesses face the challenge of managing and maintaining an ever increasing number of social media sites that are a critical and integral part of their marketing plans.
Technologies Used:
Utilized PHP/MYSQL on Linux with Apache, MVC framework designed to provide better separation of different layers, Fully object oriented code with PHP5.
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SOCIAL MEDIA MANAGEMENT SOLUTION
Social media management solution to aid social media managers to administer their businesses on multiple distributed social channels from one central location.
BACKGROUND
- Client recognized that businesses face the challenge of managing and maintaining an ever increasing number of social media sites that are a critical and integral part of their marketing plans.
- Client wanted a more efficient and streamlined process for businesses manage all their social media accounts with very little effort and time.
- The entire portal needed to be built from the ground up using the latest technologies and a scalable framework for future enhancements and most of all be very simple and easy to use.
SCOPE
- Developing a robust framework for the social media management application that is capable of helping users engage, manage and maintain multiple media channels.
- Developing and incorporating an extensive list of features designed for enhancing the users’ social media management experience.
- Create a financial management component to manage billing and invoicing and much more.
- Integration with GetSatisfaction.com Connect plan to facilitate all support and community questions.
- Integration with the following social media sites:
- Linkd In
- WordPress
- Blogger
- Tumblr
- Typepad
- Flickr
- Bit.ly
- Google News
- RSS
- Yelp
- City Search Reviews
SOLUTION
- The completed social media management solution helps social media managers to administer their businesses on multiple distributed social channels from one central location.
- The finished system streamlines and consolidates how users connect with multiple social media channels such as blogs, social networks like Twitter or Facebook, and other web communities and sites.
- The system was built to provide a tiered level of users each having a specific set of access to the social media management application.
- The completed application provides there very specific platforms:
- Brand Platform- allows the user to setup the brands they wish to follow and engage.
- Monitor Platform – allows the user to setup the social sites they wish to track data from as well as opt to receive emails which detail all of the activity for the brands.
- Engage Platform – allows the user to engage followers. Users are also provided with the ability to auto publish articles posted on RSS feeds to their social media accounts, create a to-do list which shows all messages which are scheduled to be sent with the send out date.
- The system allows the users to see an aggregated view of what’s happening and offer analytics and reporting features.
- Web usability guidelines were strictly followed during development and the interface was made easily navigable through well thought out use of CSS and HTML controls.
- The final software is straightforward, functional, and easy to use so that users can spend less time training on new technology, and more time focused on their business.
- Generating Reports which provides the lists of activities taken place in various accounts.
- System sends Email Digest to users with the latest updates which takes place in their accounts.
TECHNOLOGY
- Utilized PHP/MYSQL on Linux with Apache
- MVC framework designed to provide better separation of different layers.
- Fully object oriented code with PHP5.
